Gruff Rhys – Honey All Over

June 7, 2011 by  

Following the release of Gruff Rhys’ latest single ‘Honey All Over’ last Monday, the Super Furry Animals man has released a video for the track along with an explanation of the concept:

In the latest installment of director Peter Gray’s Hotel Shampoo hallucinatory faux aspirational tele novela video series, Gruff Rhys plays a despotic honey manufacturer, who’s fall into greed and decadence eventually leads to his dismissal as CEO of the Honey Cult board of directors.

Gray takes aim at religion, cults, royalty and druids in one satirical video punch shot in Wales, London and the sickest recesses of his mind.”